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This center is located in a Prime Tower that can be easily distinguished. Solely standing with its iconic design along Sheikh Zayed road, adjacent to Business bay metro station and within the Business Bay area. Proudly raised at the heart of the current operating and the forthcoming business hubs of Dubai. Sheikh Zayed Road is the highway which functions as the main artery for the city. It is the home to most of Dubai’s skyscrapers including the iconic “Emirates Towers”, “Trade Center Tower” and the tallest man made structure in the world; Burj Khalifa. It is by far the regions prominent location where world class companies and Brands compete to book an address. Business Bay Area is the rising business capital for the region pronounced by Ruler of Dubai, Sheikh Mohammed Bin Rashed to be a new “city” within the city of Dubai. A business cluster which will hold 240 buildings comprising commercial and residential towers set in landscaped gardens with a network of roads, pathways and canals along a new extension of Dubai Creek extending from Ras Al Khor to Sheikh Zayed Road.